Crowned a 'new Caesar,' Zuckerberg tops Vanity Fair 100

It also handed 37th place to Facebook's chief operating officer, Sheryl Sandberg, while prodding her over concerns the magazine says have allowed Facebook to replace "Google as the bogeyman of online privacy."

The annual list is largely composed of people who are influential in the media and technology sectors. It is titled "the new establishment."

Second place went to Steve Jobs, "that other prince of Palo Alto," the magazine wrote, "now that his Apple is worth even more than those great conquerors Google and Microsoft."

Google's Sergey Brin, Larry Page and Eric Schmidt came in at third, not because of their search engine but due to their role in the mobile wars. Marissa Mayer, the company's first female engineer, took 80th place.

Microsoft's Steve Ballmer clocks in at 46th.

Other tech and media figures in the top 30: News Corp.'s Rupert Murdoch (4), Amazon's Jeff Bezos (5), New York Mayor Michael Bloomberg (7), Oracle's Larry Ellison (8), Twitter's Biz Stone and Evan Williams (9), Liberty Media's John Malone (10), Pixar's Brad Bird, Pete Docter, John Lasseter and Andrew Stanton (12), Time Warner's Jeff Bewkes (13), Disney's Bob Iger (14), Apple's Jonathan Ive (18), Comcast's Brian Roberts (21), Dreamworks's Jeffrey Katzenberg (22), The New York Times' Bill Keller (26), The Wall Street Journal's Robert Thomson (27), Bloomberg's Dan Doctoroff (28) and "The Daily Show's" Jon Stewart (29).