Nielsen: 28 percent of mobile subscribers use smartphones

Smartphone users now make up more than a quarter of the U.S. cell phone market, according to a new report from the Nielsen Company.

Nielsen said Monday the adoption rate for smartphones like Research In Motion's BlackBerry, Apple's iPhone and devices based on Google's Android operating system increased to 41 percent in the recently-ended third quarter, from 35 percent in the previous quarter. That rate puts the U.S. on par with the United Kingdom and Italy, but trailing Spain.

Among smartphone platforms BlackBerry is the leader, with a 30 percent marketshare, followed closely by Apple at 28 percent. Android now holds 19 percent of the market, but that figure is rapidly growing — Google leads among users who bought a smartphone in the last six months. Android users tend to be younger than those using other platforms.