Nielsen: iPhone, Android most desired mobile platforms

Google's Android mobile operating system is rapidly gaining on rivals Apple and Blackberry and is already viewed as the most desirable mobile platform by users planning to upgrade their smartphones, according to a new survey from the Nielsen Company.

The iPhone and Research In Motion's BlackBerry platform are virtually tied in terms of market share with both currently holding about 28 percent of the smartphone market. However, Android is already at 22 percent and gaining quickly due to users who view it as the best platform for first-time smartphone buyers.

Twenty-eight percent of users planning to upgrade their phones said they wanted an Android-based device, while Apple led among users who currently have smartphones. Women were slightly more likely to prefer an iPhone, while men tended to prefer Android.