Lawmakers push advertisers to stop supporting pirate sites

Members of the Congressional International Anti-Piracy Caucus are asking online ad networks to do more to keep advertisements off websites that promote online piracy.

"Only through proactive efforts will the harms associated with ad-supported piracy be mitigated," the caucus wrote in identical letters to the Interactive Advertising Bureau, the American Association of Advertising Agencies and the Association of National Advertisers.

ADVERTISEMENT

The caucus is led by House Judiciary Chairman Bob GoodlatteRobert (Bob) William GoodlatteUSCIS chief Cuccinelli blames Paul Ryan for immigration inaction Immigrant advocacy groups shouldn't be opposing Trump's raids Top Republican releases full transcript of Bruce Ohr interview MORE (R-Va.), Rep. Adam SchiffAdam Bennett SchiffThe Hill's Morning Report - Sanders steamrolls to South Carolina primary, Super Tuesday Schiff blasts Trump for making 'false claims' about Russia intel: 'You've betrayed America. Again' Trump: Nevada a 'great win' for Sanders MORE (D-Calif.), Sen. Sheldon WhitehouseSheldon WhitehouseDemocratic senators ask DOJ watchdog to expand Giuliani probe Democrats pan Trump's budget proposal as 'dead on arrival' Trump unveils .8 trillion budget that backtracks on deal with Congress MORE (D-R.I.) and Sen. Orrin HatchOrrin Grant HatchTrump administration backs Oracle in Supreme Court battle against Google Timeline: Trump and Romney's rocky relationship Key Republicans say Biden can break Washington gridlock MORE (R-Utah).

Over the past two years, the ad networks have developed and updated best practices to keep copyright-infringing sites from hosting — and thereby profiting from — the advertising of legitimate brands.

"We support these steps, but note that much remains to be done to operationalize the commitments made and to make them effective in preventing the appearance of legitimate ads on pirate sites, rather than simply responding once they are placed," the caucus wrote.

The group of lawmakers called on the ad networks to develop "greater specificity" around steps to prevent legitimate ads from ever appearing on pirate sites, as well as ways to measure how effective those steps are.

"Until recently the technological tools needed to carry out such preventive measures were not available," the letter said "But marketplace solutions are emerging, and the time is ripe for stakeholders to come together with a renewed focus on developing and implementing a more effective preventive regime that can harness those new technological developments."

The caucus also asked the ad networks to consider ways to address mobile advertisements, "which represents a significant and growing share of online advertising revenues, both for legitimate and pirate sites."