Uber offers discount in Senate battleground

Uber's affiliate in Denver is offering discounted rates for voters heading to the polls in Colorado, a crucial state in the battle for control of the Senate.

The ride-sharing car service is offering a 10 percent discount to existing customers who punch in the code "VotCOnow." It is also offering a $20 free promotion to new customers who type in a similar code. 

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A quick survey of Uber's more than 100 separate city blogs based in North America finds that Colorado is the only location advertising Election Day promotions. Sen. Mark UdallMark Emery UdallThe 10 Senate seats most likely to flip Democratic presidential race comes into sharp focus Democrats will win back the Senate majority in 2020, all thanks to President Trump MORE (D-Colo.) is facing off in one of the most competitive Senate races in the country against Rep. Cory GardnerCory Scott GardnerSenate Republicans urge Trump to tone down rhetoric on protests The Hill's Campaign Report: Minneapolis protests rock the nation McConnell: Next coronavirus bill will be final COVID-19 package MORE (R-Colo.).

"On Tuesday, November 4, we all have a big decision to make in the Colorado election. How you get to and from the polls will be the easiest one you make all day," the company wrote in a blog

The company regularly offers discounts, with similar standard promotions for newly signed up users. But the Denver branch is advertising it as a way to get people to the polls. 

It does not appear that riders must actually have their drivers take them to a polling place. 

Similar promotions have taken place in other cities in past years. Uber in Detroit offered a free $30 ride during the 2013 mayoral elections. In Washington, D.C., in 2012, Uber offered a small discount to people who already voted and showed off their "I voted" sticker on social media.