Ford takes on Uber with car-sharing program

Ford takes on Uber with car-sharing program
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Ford is launching a pilot car-sharing program, according to multiple reports.

Under the program, people who have financed their vehicles through Ford’s credit arm will be able to rent it out for short periods of time, according to the Associated Press. U.S. based owners will do so through a program created by Getaround, a California-based startup that allows people to rent out their cars.

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It will be tested in Washington, D.C., Portland, Ore., Chicago and a range of locations in California and will be available through November. A program is also being run in London through the easyCar Club.

The first stages of the program will include 14,000 customers in the U.S. and 12,000 in the U.K.

It’s a sign that the car manufacturer is looking to confront the way that short-term car sharing services like Zipcar and ridesharing platforms like Uber have changed the American public's relationships with cars.

"We are seeing a lot of folks that don't want to own a vehicle, and we as a company want to make sure we are listening to customers and see if we can help in that regard," Ford CEO Mark Fields told CNBC. "Customers, particularly in urban areas want access versus ownership."

The program will also give participating customers a chance to mitigate their own costs.

Policymakers are also grappling with the questions posed by Americans' changing relationship with their cars. In particular, local authorities have questioned whether services like Uber are regulated tightly enough.