Thursday night National Football League (NFL) games will be live streamed over Twitter this fall, the NFL confirmed Tuesday morning.
Twitter shares jumped more than 3 percent following the news, first reported by Bloomberg. The social media company beat out other tech companies that had expressed interest in the NFL deal, including Amazon, Yahoo and Verizon, according to the report.
It was reported earlier this month that Facebook had already withdrawn from the bidding.
The terms of the agreement announced Tuesday were not released. Yahoo streamed the first NFL game globally last year, reportedly paying $17 million in total.
The NFL has already brokered multimillion-dollar deals with traditional television networks to carry Thursday games on CBS and NBC. The deal allows Twitter to stream the 10 games, which will also play on CBS and NBC.
For the league, the Twitter deal is a way to reach an audience that watches most video online.
Twitter has faced pressure from investors to increase its user base and make the platform more attractive and easier to use. Last year, it created a feature called “moments” in which Twitter curates lists of tweets to make a story. It also bought Periscope last year, which allows Twitter users to live stream from their phones.
It has a previous deal in place with the NFL to carry highlights on its platform.
"This is about transforming the fan experience with football. People watch NFL games with Twitter today," Twitter CEO Jack Dorsey said. "Now they'll be able to watch right on Twitter Thursday nights."