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Republican convention narrowly beats Dem gathering in Facebook interest

Interest in the Republican National Convention narrowly outpaced the Democratic Party’s gathering on Facebook, according to data released by the company.

In total, 27.9 million people generated 167.5 million interactions — what Facebook calls likes, comments, shares and posts — about the Republican convention in Cleveland.

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Twenty-seven million people generated interactions related to the Democratic National Convention in Philadelphia, which concluded Thursday. But there was a higher level of engagement among those users, who generated 182 million likes, comments, reactions and shares.

The Democrats also had a higher level of interest on Facebook for the last night of their convention, when the party’s nominee speaks, than the Republicans. In the 24 hours including the final night, 12.2 million Facebook users generated interactions related to the Republican National Convention — as opposed to 12.6 million people generated interactions related to the Democratic National Convention.

The data doesn’t measure the sentiment of people’s comments on Facebook, meaning that the attention could be negative, positive or neutral.

Democrats wrapped up their convention on Thursday night with a speech from nominee Hillary ClintonHillary Diane Rodham ClintonBiden budget pick sparks battle with GOP Senate Katko fends off Democratic opponent in New York race Harris County GOP chairman who made racist Facebook post resigns MORE, who called for party unity in the face of Republican nominee Donald TrumpDonald John TrumpGeraldo Rivera on Trump sowing election result doubts: 'Enough is enough now' Murkowski: Trump should concede White House race Scott Atlas resigns as coronavirus adviser to Trump MORE. Trump had his own moment in the sun a week ago, with remarks that painted a bleak picture of the United States and cast him as the only person capable of healing the countries wounds.