Twitter to shutter Vine video app

Twitter to shutter Vine video app
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The Twitter-owned Vine app will shut down in the near future, the company said Thursday.

“Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app,” Vine announced in a Medium post.

But the company pledged that users would still be able to access their videos, saying its website would remain online.

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Vine produces six-second videos — called “Vines” — that play on a loop on Twitter or on the company’s own application.

“Nothing is happening to the apps, website or your Vines today. We value you, your Vines, and are going to do this the right way,” the company said. “You will be notified before we make any changes to the app or website.”

The Vine mobile application, which was purchased by Twitter in 2012, spurred a world of individuals to create content on the platform.

The move to shutter the app comes amid struggles for Vine’s parent company.

Twitter has faced investor skepticism over sometimes sluggish growth numbers and its difficulty reining in abuse and harassment on the platform. Founder Jack Dorsey returned in 2015 to be the company's chief executive amid the difficulties.

It said Thursday morning that it would lay off about 350 employees. At the same time, it announced earnings that beat Wall Street’s expectations, causing its stock price to rise.