Facebook alters news feed to crack down on spam links

Facebook alters news feed to crack down on spam links

Facebook announced on Friday a new adjustment to its news feed algorithm that the company says will help crack down on spam links.

Adam Mosseri, a Facebook vice president, wrote in a blog post that the effort would help “deprioritize” posts from users who frequently share low-quality links.

“Our research shows that there is a tiny group of people on Facebook who routinely share vast amounts of public posts per day, effectively spamming people’s feeds,” Mosseri wrote. “Our research further shows that the links they share tend to include low quality content such as clickbait, sensationalism, and misinformation.”

He added that the new update would only apply to links and not other posts.

Facebook has unveiled a number of reforms in recent months to adjust how news is seen and spread on its platform. The site was heavily criticized after the presidential election for allowing misinformation to spread easily among users.

“By taking steps like this to improve News Feed, we’re able to surface more stories that people find informative and reduce the spread of problematic links such as clickbait, sensationalism and misinformation,” Mosseri wrote Friday.