Musicians group launches ad campaign against Google, YouTube

The Content Creators Coalition (c3), which advocates on behalf of musicians, is launching an ad campaign against YouTube and its parent company Google, accusing them of exploiting artists.

The group unveiled a pair of video ads on Wednesday that call out YouTube for undermining musicians’ control over their content and cutting into their ad revenue streams.

“Google’s YouTube has shortchanged artists while earning billions of dollars off our music,” Melvin Gibbs, an accomplished bassist and the president of c3, said in a statement.

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“Artists know YouTube can do better. So, rather than hiding behind outdated laws, YouTube and Google should work to give artists more control over our music and pay music creators fairly when our songs are played on their platform.”

The group wants Congress to update the 1998 Digital Millennium Copyright Act (DMCA), which it believes places too much of a burden on content creators to police the internet for copyright infringements while letting internet platforms off the hook.

“Our ads send a message to the executives in Mountain View that artists are fighting back and mobilizing fans to push Congress to update the DMCA and end the legal neglect that has given Big Tech too much power over our work and society,” Gibbs said.

The ad campaign is starting on Wednesday and is aimed at mobilizing artists to support c3’s campaign against Google and other tech companies.