Tech industry outlines proposals for online ad disclosure legislation

Tech industry outlines proposals for online ad disclosure legislation
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The Internet Association, a trade group representing internet platforms like Facebook and Google, outlined principles for what the industry would like to see in online ad disclosure legislation.

The wish list includes oversight from the Federal Election Commission and a set of uniform rules applied to all websites equally.

"Internet Association members are committed to working with policymakers and other stakeholders on legislation that will improve transparency and stop bad actors while protecting privacy, free speech, and internet-enabled political debate," Michael Beckerman, the group’s CEO, said in a statement.

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The trade association wants any new law to put the burden on advertisers to disclose information about political ads to the platforms on which they’re published.

The Internet Association doesn’t want platforms to be held liable for advertising content run by their advertisers, saying it could threaten online political speech.

Earlier this month, Sens. Amy KlobucharAmy Jean KlobucharHillicon Valley: State officials share tech privacy concerns with Sessions | Senator says election security bill won't pass before midterms | Instagram co-founders leave Facebook | Google chief to meet GOP lawmakers over bias claims Election security bill won't pass ahead of midterms, says key Republican Senate Democrats increase pressure for FBI investigation of Kavanaugh MORE (D-Minn.), Mark WarnerMark Robert WarnerSenate panel eyes vote on parks funding bills after key deadline Key House Dem's objections stall intel bill as deadline looms Russia docs order sets Trump on collision with intel community MORE (D-Va.) and John McCainJohn Sidney McCainUpcoming Kavanaugh hearing: Truth or consequences How the Trump tax law passed: Dealing with a health care hangover Kavanaugh’s fate rests with Sen. Collins MORE (R-Ariz.) introduced a bill that would subject online political ads to disclosure requirements similar to ones applied to traditional media outlets.

Executives from Facebook, Twitter and Google will be grilled by lawmakers this week over how they’re combatting foreign attempts to use their platforms to influence U.S. politics.