Tech industry outlines proposals for online ad disclosure legislation

Tech industry outlines proposals for online ad disclosure legislation
© iStock

The Internet Association, a trade group representing internet platforms like Facebook and Google, outlined principles for what the industry would like to see in online ad disclosure legislation.

The wish list includes oversight from the Federal Election Commission and a set of uniform rules applied to all websites equally.

"Internet Association members are committed to working with policymakers and other stakeholders on legislation that will improve transparency and stop bad actors while protecting privacy, free speech, and internet-enabled political debate," Michael Beckerman, the group’s CEO, said in a statement.

ADVERTISEMENT

The trade association wants any new law to put the burden on advertisers to disclose information about political ads to the platforms on which they’re published.

The Internet Association doesn’t want platforms to be held liable for advertising content run by their advertisers, saying it could threaten online political speech.

Earlier this month, Sens. Amy KlobucharAmy Jean KlobucharHillicon Valley: Commerce extends Huawei waiver | Senate Dems unveil privacy bill priorities | House funding measure extends surveillance program | Trump to tour Apple factory | GOP bill would restrict US data going to China Fox News anchor apologizes for saying Booker dropped out of 2020 race Klobuchar unveils plan to secure elections as president MORE (D-Minn.), Mark WarnerMark Robert WarnerHillicon Valley: Commerce extends Huawei waiver | Senate Dems unveil privacy bill priorities | House funding measure extends surveillance program | Trump to tour Apple factory | GOP bill would restrict US data going to China Klobuchar unveils plan to secure elections as president Trump officials extend deadline to allow companies to work with Huawei MORE (D-Va.) and John McCainJohn Sidney McCainConservative group cuts ties with Michelle Malkin Democratic debate at Tyler Perry's could miss the mark with black voters Donald Trump's 2020 election economic gamble MORE (R-Ariz.) introduced a bill that would subject online political ads to disclosure requirements similar to ones applied to traditional media outlets.

Executives from Facebook, Twitter and Google will be grilled by lawmakers this week over how they’re combatting foreign attempts to use their platforms to influence U.S. politics.