Burger King is blasting the Federal Communications Commission's (FCC) decision to scrap net neutrality rules in a new ad released Wednesday, using its signature sandwich to do it.
The fast food chain posted a video illustrating what it would be like if its restaurants implemented a policy of "Whopper neutrality," in which customers had to pay more to receive their burger faster.
Customers ordering Whoppers were given the option to pay for various MBPS — "Making Burgers Per Second" — rates. The slowest rate cost only $4.99, but came with a long wait time. Customers who wanted a Whopper as fast as possible were charged $25.99.
The sudden policy change exasperated customers who didn't realize they were part of an ad and were just trying to get some lunch.
"This is the worst thing I've ever heard of," one man said, after being told that, even though his burger was ready, he would still have to wait for it.
The video ends with a message scrolled across the screen.
"The internet should be like the Whopper: the same for everyone," it reads. The video then directs viewers to a Change.org petition supporting net neutrality.
Burger King's video is a dig at the FCC's move last month to end so-called net neutrality rules, which prevent internet service provides, like Comcast or Verizon, from blocking, slowing down or speeding up certain online content.
FCC Chairman Ajit PaiAjit PaiLobbying world Biden revokes Trump-era order targeting shield for website operators Top Democrat: FCC actions are a 'potential setback' to autonomous vehicles MORE has argued that net neutrality rules amount to government overreach and stifle broadband companies' investments. Critics, however, say the rules protect equal access to websites and ensure that the internet remains a level playing field for large and small websites.