Snapchat users push back on controversial redesign

Snapchat users push back on controversial redesign

Angry Snapchat users are pushing back after the social media app launched a controversial redesign.

A petition to revert the app to its original design has received over 600,000 signatures, while a fake tweet claiming that Snapchat would change its app back to its old design if the tweet was retweeted 50,000 times was retweeted 1.4 million times.

High-profile users such as Chrissy Teigen and Kylie Jenner also tweeted their reactions to the new design changes, which include a clearer divide between content created by media and content from a user’s friends.

The Daily Beast, which first reported the backlash, reported that many users were caught off guard and were not aware the company had planned to make the change.

Evan Spiegel, CEO of Snapchat’s parent company Snap, had previously announced the changes in an earnings call in November and then unveiled them later in the month.

On the call, Spiegel anticipated a “strong likelihood” that the redesign would cause short-term disruptions to the company's business.

Snapchat, which went public in 2017, has faced disappointing revenue and user growth amid competition from other photo-centric social media apps like Instagram.