Facebook CEO Mark ZuckerbergMark Zuckerberg'Facebook Papers' turn up heat on embattled social media platform TikTok, Snapchat executives to make Capitol Hill debuts Facebook whistleblower 'shocked' at focus on metaverse MORE took out full-page ads on Sunday in newspapers in both the U.S. and the U.K. to reiterate his promise to “do better” following reports that a data firm harvested data from millions of Facebook users without their permission.
“You may have heard about a quiz app built by a university researcher that leaked Facebook data of millions of people in 2014. This was a breach of trust, and I’m sorry we didn’t do more at the time,” Zuckerberg wrote. “We’re now taking steps to make sure this doesn’t happen again.”
“Thank you for believing in this community. I promise to do better for you,” the message concludes.
The ad, which included the Facebook logo in the lower left corner of the page, ran in U.S. newspapers including The New York Times, The Washington Post and The Wall Street Journal, as well as British newspapers like The Sunday Times, the Mail on Sunday and the Sunday Telegraph.
Facebook has faced intense scrutiny since it revealed earlier this month that the British research firm Cambridge Analytica improperly took data from 50 million Facebook users without those users' consent.
Cambridge Analytica was later hired by the Trump campaign.
He still faces pressure from federal lawmakers who are calling on Zuckerberg to testify before Congress. The Facebook executive has said he'd be open to doing so, but added that he doesn't believe he's always the best company representative to speak on a given issue.