Facebook is ending certain ad-targeting options to improve data privacy

Facebook is ending certain ad-targeting options to improve data privacy
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Facebook announced that it will end certain ad-targeting options that collected users' personal data in an effort to improve the privacy of users' data. 

The social media giant said on Wednesday night that it will halt Partner Categories, which allowed the data of specific Facebook users — for example, people who buy certain products — to be collected by brokers and sold for targeted ad campaigns. 

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”We want to let advertisers know that we will be shutting down Partner Categories,” product marketing director Graham Mudd said in the statement. “This product enables third party data providers to offer their targeting directly on Facebook. While this is common industry practice, we believe this step, winding down over the next six months, will help improve people’s privacy on Facebook.”

The platform will also stop giving anonymized data on ad campaigns to such partners.

The changes come as Facebook faces backlash this month after the revelation that British data research firm Cambridge Analytica obtained the personal information of 50 million Facebook users without their permission. 

The Federal Trade Commission (FTC) said on Monday that it had launched an investigation into Facebook’s privacy practices following the revelations.