Twitter backs digital ad regulation

Twitter backs digital ad regulation
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Sen. Amy KlobucharAmy Jean KlobucharBiden team discussed 2020 run with O'Rourke as VP: report O'Rourke doubles support in CNN poll of Dem presidential race Senate Dems urge Trump to continue nuclear arms control negotiations after treaty suspension MORE (D-Minn.) on Tuesday said Twitter supports her co-authored legislation aimed at increasing digital political ad transparency.

The microblogging company joins Facebook, which announced support last week, in supporting the legislation.

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“@Twitter just joined @Facebook and announced support of my bill to require social media companies to post paid political ads and require disclaimers. We need to hold tech companies to same rules as everyone else. #HonestAdsAct #Progress Need to hear from @google,” Klobuchar tweeted. 

Technology companies had been initially hesitant to back the Honest Ads Act that Klobuchar and Sen. Mark WarnerMark Robert WarnerThe Year Ahead: Tech braces for new scrutiny from Washington Senate Intel leaders ask judge not to jail former aide amid leak investigation The Year Ahead: Pressure mounts on election security as 2020 approaches MORE (D-Va.) released last year.

The bill aims to hold digital platforms such as Facebook, Twitter and Google to the same political ad standards as radio, TV and print.

Twitter’s announcement comes shortly before Facebook CEO Mark ZuckerbergMark Elliot ZuckerbergFacebook hosts 'pop up' privacy tutorial in New York City Merkel named Harvard commencement speaker The Hill's Morning Report — Presented by T-Mobile — Congress to act soon to avoid shutdown MORE's scheduled testimony before lawmakers on Capitol Hill.

Twitter CEO Jack Dorsey and Google CEO Sundar Pichai were both invited to the Senate hearing, but both declined to testify.

Lawmakers are expected to grill Zuckerberg over data privacy matters, with a focus on the Cambridge Analytica scandal in which the British research firm hired by the Trump campaign improperly harvested data from as many as 87 million Facebook users.

The senators will also likely ask Zuckerberg about how his platform was manipulated by Russians around the time of the 2016 election.

Revelations of the manipulation spurred Klobuchar and Warner to draft the Honest Ads Act. They have argued that the bill will help prevent foreign actors from intervening in elections by making sure that the person or group funding a political or issue ad is prominently displayed on the ad itself.