Tesla hits Model 3 weekly production goal for first time

Tesla hits Model 3 weekly production goal for first time
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Tesla hit its weekly goal of producing 5,000 Model 3s, its more affordable, mass-market car.

The 5,000th vehicle rolled off the assembly line at 5 a.m. on Sunday, five hours after Tesla’s self-imposed deadline.


“We did it! What an incredible job by an amazing team,” CEO Elon Musk wrote in a staff email obtained by news site, Elektrek.

He also wrote that the company had produced 2,000 of its luxury Model S and Model X cars, bringing total vehicle production to 7,000 over the course of a week.

Musk had prioritized the weekly production of 5,000 Model 3s. The electric car company sees the vehicle as a way to further scale its business, by stepping beyond the luxury market.

Pricing starts at $35,000 for the car, and about 450,000 have been pre-ordered by consumers.

Tesla has missed earlier production goals for the car. Musk had promised to produce 5,000 a week by December 2017, and a weekly production of 10,000 in 2018.

The company burned through $1 billion in its push to boost production, and it blamed the slowdown on “excessive automation.” After several forced shutdowns to correct for production issues, the firm built a tent factory for a new assembly line to help meet its targets.

The production goal comes as Musk and Tesla face other struggles. The CEO has lashed out at the media following critical reports of worker conditions at Tesla factories, and the company is suing a “saboteur” for allegedly tampering with internal code and leaking internal information about the company.