Lyft to offer 50 percent off on rides to polls on Election Day

Lyft to offer 50 percent off on rides to polls on Election Day
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Lyft will offer discounted and free rides to users who take advantage of the service to go to the polls on Election Day, the company said Thursday.

The ride-share company is teaming up with a host of voter turnout organizations to offer a 50 percent off promotion on Nov. 6. The company will also offer free rides to "underserved communities that face significant obstacles to transportation," according to a statement.

Lyft is working with Vote.org, TurboVote, Nonprofit Vote and When We All Vote. The latter group is a voter registration push backed by former first lady Michelle ObamaMichelle LeVaughn Robinson ObamaGOP senator dedicates heart photo to wife from Senate floor for Valentine's Day Barack Obama sends Valentine's message to Michelle: 'She does get down to Motown' The Hill's 12:30 Report — Presented by Kidney Care Partners — House moving to vote on deal after signals Trump will sign MORE.

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Users will only receive the discount when traveling to vote, and will not be able to benefit from the promotion during their return trip.

In addition to discounted rides, Lyft said it will remind passengers about registration deadlines and offer in-office voter registration to employees.

Business Insider first reported on the initiative.

Ride-sharing companies like Lyft and Uber have in the past partnered with municipalities to assist voters in getting to the polls and locating their polling place.

Democrats have expressed optimism that a strong voter turnout in this year's midterm will propel them to retake control of the House, and possibly the Senate.

Republicans are hoping to stave off a Democratic surge. President TrumpDonald John TrumpBill Kristol resurfaces video of Pence calling Obama executive action on immigration a 'profound mistake' ACLU says planned national emergency declaration is 'clear abuse of presidential power' O'Rourke says he'd 'absolutely' take down border wall near El Paso if he could MORE has expressed more optimism, suggesting a "red wave" is possible.

A RealClearPolitics average of polls shows Democrats with a 6.6 point lead over Republicans in the generic congressional ballot.