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Lyft to offer 50 percent off on rides to polls on Election Day
Lyft will offer discounted and free rides to users who take advantage of the service to go to the polls on Election Day, the company said Thursday.
The ride-share company is teaming up with a host of voter turnout organizations to offer a 50 percent off promotion on Nov. 6. The company will also offer free rides to "underserved communities that face significant obstacles to transportation," according to a statement.
Users will only receive the discount when traveling to vote, and will not be able to benefit from the promotion during their return trip.
In addition to discounted rides, Lyft said it will remind passengers about registration deadlines and offer in-office voter registration to employees.
Business Insider first reported on the initiative.
Democrats have expressed optimism that a strong voter turnout in this year's midterm will propel them to retake control of the House, and possibly the Senate.
A RealClearPolitics average of polls shows Democrats with a 6.6 point lead over Republicans in the generic congressional ballot.