Facebook launches new weekly ad archive report for political spending

Facebook launches new weekly ad archive report for political spending
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Facebook on Tuesday introduced a new “ad archive report” for political advertisements and revealed that is the top spender for such ads on its own platform.

The report will help users more easily search and categorize the Facebook ad archive that was released in May.

The company revealed that they have spent $12 million touting its election security reforms and urging users to vote.

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But that disclosure was essentially a footnote in its release of top political spenders across Facebook and Instagram. Rep. Beto O’Rourke’s (D-Texas) Senate campaign is currently the top campaign spender on the platform with close to $5.4 million spent since May in his effort to unseat Sen. Ted CruzRafael (Ted) Edward CruzSunday Talk Shows: Lawmakers look ahead to House vote on articles of impeachment, Senate trial The Hill's Campaign Report: 2020 Democrats trading jabs ahead of Los Angeles debate Senate Republicans air complaints to Trump administration on trade deal MORE (R).

O’Rourke is followed by President TrumpDonald John TrumpRepublicans aim to avoid war with White House over impeachment strategy New York Times editorial board calls for Trump's impeachment Trump rips Michigan Rep. Dingell after Fox News appearance: 'Really pathetic!' MORE’s Make America Great Again Committee, a joint fundraiser between the Republican National Committee and the president’s reelection campaign. The group has spent more than $3.1 million on Facebook ads since May.

Rounding out the top five were JB Pritzker, a Democrat running for governor of Illinois, with about $1.99 million; Care2, a networking site for activists, with $1.97 million; and ExxonMobil with $1.95 million.

“This report is a weekly summary of the archive and includes data for ads that have been viewed by people in the US for the time period selected above,” a message on the site reads. “Making this report available to the public is part of Facebook's efforts to increase transparency in advertising.”

Facebook has so far only released a screenshot of the report and said it would soon be downloadable for everyone.