Netflix warns people against doing 'Bird Box' challenge

Netflix is warning the public against participating in the "'Bird Box' challenge," in which people blindfold themselves while doing activities ranging from the mundane to the absurd. 

"Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE," Netflix tweeted from its official account on Wednesday. "We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes."  

"Bird Box," Netflix's new film starring actress Sandra Bullock, portrays a post-apocalyptic world in which all humans have to wear blindfolds to avoid a force that possesses people and makes them kill themselves if they make eye contact. The people in the film are forced to rely on their other senses to move through the world. 


The "Bird Box" challengers are filming themselves using elevators, walking in forests and even driving while wearing blindfolds.

In one video, a toddler runs into a wall while running around with the blindfold. 

Other challenges fueled by social media this year have included the "Kiki challenge," in which people hopped out of cars to dance to a song by Drake while passengers filmed from the driver's seat, and the "Tide Pod challenge," where people ate laundry detergent pods. 

YouTube and Facebook ultimately took down clips of people eating Tide Pods after the challenge resulted in multiple calls to the American Association of Poison Control Centers.