Text messaging startup used in midterms fires third of staff

Text messaging startup used in midterms fires third of staff
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Hustle, a text-messaging startup that worked closely with several Democratic candidates in the 2018 elections, fired a third of its staff this week.

CEO Roddy Lindsay announced the move via a blog post on Thursday.

"While we are incredibly proud of our impact in the 2018 midterms, delivering more than 200 million text messages to and from voters, it was an enormous operational challenge supporting such an effort; one that required a team size that is not yet sustainable for us on an ongoing basis," Lindsay wrote.


"And while we have an exciting set of initial commercial customers using Hustle successfully, it was premature to aggressively expand our team — we need the time to do the research with our customers and build the right product to support industries beyond politics and non-profits."

Hustle, which raised more than $40 million in venture capital funding, specializes in building packages for campaigns to deliver text messages to their contact lists.

In the midterm elections, Hustle provided that service to the Democratic Legislative Campaign Committee, the Democratic National Committee and 45 state Democratic parties.

Because of decreased demand after the election, Hustle is letting 47 people go from its San Francisco, New York and Washington offices.

In his blog post, Lindsay apologized for mishandling the company’s growth, calling the experience “truly humbling.”