Facebook paying UK paper for positive stories about brand

Facebook is paying British newspaper the Daily Telegraph to run a series of stories defending the social media giant, Business Insider reported Thursday.

In partnership, the two have published 26 stories over the last month.

ADVERTISEMENT

The series, called "Being human in the Information Age," includes articles defending Facebook's mission to "bring the world closer together" and primers on how the social network is handling cyber bullyingfree expression and scammers.

"There’s no doubt that the internet has changed our lives," the description of the series reads.

"We are living in the information age, and are constantly connected to those around us; meaning the ways we communicate are more diverse than ever. Here, we take a closer look at new challenges raised by the internet like fake news and data privacy — and how social media is tackling these challenges."

Each article in the series is clearly labeled as "brought to you by Facebook."

A spokesperson for Facebook told The Hill that the sponsored articles are part of "larger marketing efforts in the U.K. with the goal of educating and driving awareness of our local investments, initiatives and partnerships here in the U.K. that have a positive impact on people's lives."

The Telegraph did not immediately respond to requests for comment from The Hill.

Updated at 2:33 p.m.