SPONSORED:

Facebook details location tracking after pressure from senators

Facebook details location tracking after pressure from senators
© Getty

Facebook this week told senators that it continues to track the location of its users even after they've said they don't want the social media giant to know where they are — and it makes money off of that information. 

Facebook's letter to Sens. Christopher CoonsChris Andrew CoonsCentrists gain foothold in infrastructure talks; cyber attacks at center of Biden-Putin meeting Centrists gain leverage over progressives in Senate infrastructure battle The Hill's Morning Report - After high-stakes Biden-Putin summit, what now? MORE (D-Del.) and Josh HawleyJoshua (Josh) David HawleyGOP divided over bills targeting tech giants Pence heckled with calls of 'traitor' at conservative conference Five takeaways on the Supreme Court's Obamacare decision MORE (R-Mo.), obtained by The Hill on Tuesday, comes in response to the senators' questions about the company's location-tracking policies. The senators had asked Facebook to explain how it learns the location of its users and whether it continues to track that information even when users opt out.

The company's deputy chief privacy officer, Rob Sherman, wrote that Facebook is able to deduce location based on a user's IP address and how they behave on the platform, even if they've turned off "location services" on their phone. For instance, the platform can figure out where a user is located when they consistently say they are attending events in a certain city. 

ADVERTISEMENT

"When location services is off, Facebook may still understand people’s locations using information people share through their activities on Facebook or through IP addresses and other network connections they use," Sherman wrote. 

And, he added, "as part of using Facebook, people may provide Facebook with specific information about their location ... They may check-in at a restaurant or a store, or apply a location tag to a photo, or their friend might tag them in a check-in post." 

Sherman also noted that Facebook always serves ads based on location information, even after a user has chosen to turn off location-tracking from their phone.

"By necessity, virtually all ads on Facebook are targeted based on location, though most commonly ads are targeted to people within a particular city or some larger region," Sherman wrote.

Coons and Hawley on Tuesday both criticized Facebook's response to their letter, panning the company for continuing to make money off of personal information that users have explicitly said they don't want Facebook to have.

ADVERTISEMENT

Coons, who helps head the Senate Judiciary Committee's tech task force, called Facebook's efforts "insufficient and even misleading." 

"Facebook claims that users are in control of their own privacy, but in reality, users aren’t even given an option to stop Facebook from collecting and monetizing their location information," Coons said. "The American people deserve to know how tech companies use their data, and I will continue working to find solutions to protect Americans’ sensitive information." 

Hawley, who regularly lambasts Facebook and recently sat down with Facebook CEO Mark ZuckerbergMark Elliot ZuckerbergTexas governor signs ban on outside help for election administrators Hillicon Valley: NATO members agree to new cyber defense policy | YouTube banning politics, elections in masthead ads | 50 groups urge Biden to fill FCC position to reinstate net neutrality rules Pink Floyd's Roger Waters: 'No f---ing way' Zuckerberg can use our song for ad MORE for a testy hourlong meeting, tweeted, "There is no opting out. No control over your personal information. That’s Big Tech. And that’s why Congress needs to take action."