Spotify to pause the selling of political advertising

Spotify to pause the selling of political advertising
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Music streaming service Spotify has announced that it will pause its political advertising sales starting early next year, as tech companies have grappled with how to handle political advertising on their platforms. 

“Beginning in early 2020, Spotify will pause the selling of political advertising," a Spotify official told The Hill in an email Friday. "This will include political advertising content in our ad-supported tier and in Spotify original and exclusive podcasts."

The person said the decision was made because the company doesn't yet have "the necessary level of robustness in our processes, systems and tools to responsibly validate and review this content."


"We will reassess this decision as we continue to evolve our capabilities,” the official added. 

The decision follows Facebook's public battle with progressives over its policy against removing political ads containing misinformation.  

Facebook CEO Mark ZuckerbergMark Elliot ZuckerbergMellman: White working-class politics Hillicon Valley: Companies urge action at SolarWinds hearing | Facebook lifts Australian news ban | Biden to take action against Russia in 'weeks' House Democrats press Facebook on role as a 'breeding ground for polarization' MORE has argued that it is a free speech issue and has said that users “should be able to judge for themselves.”

Sen. Elizabeth WarrenElizabeth WarrenBecerra says he wants to 'build on' ObamaCare when pressed on Medicare for All Yellen deputy Adeyemo on track for quick confirmation Menendez reintroduces corporate diversity bill MORE (D-Mass.) has been one vocal critic of the decision, accusing the platform of helping President TrumpDonald TrumpSenators given no timeline on removal of National Guard, Capitol fence Democratic fury with GOP explodes in House Georgia secretary of state withholds support for 'reactionary' GOP voting bills MORE "spread lies and misinformation."

After that feud, Twitter CEO Jack Dorsey announced in October that his platform will no longer run ads promoting political candidates or issues. 

Emily Birnbaum contributed