Biden campaign releases Animal Crossing yard signs
Animal Crossing: New Horizons users will now be able to add Joe Biden campaign yard signs to their villages.
Biden’s presidential campaign released four styles of signs: the official Biden-Harris logo, the “Team Joe” logo, the “Joe” Pride logo and an image of aviator sunglasses shaded in red, white and blue. Players can access them by scanning QR codes through the Nintendo Switch Online app.
“Animal Crossing is a dynamic, diverse, and powerful platform that brings communities together from across the world,” Christian Tom, director of digital partnerships for the Biden campaign, said in a statement to The Hill. “It is an exciting new opportunity for our campaign to engage and connect Biden-Harris supporters as they build and decorate their islands.”
The outreach strategy comes as Democrats have struggled to engage younger voters in support of Biden and his running mate, Sen. Kamala Harris (D-Calif.)
The Biden campaign has also boasted a digital-heavy strategy while avoiding in-person events amid the coronavirus pandemic. Animal Crossing: New Horizons, the latest installment in the long-running series, was released on March 20 and has seen an increase in usage since the start of the pandemic, partially driving Nintendo’s 428 percent profit boost.
“Since today marks the start of fall in the game and the leaves start to change color, we are introducing a staple for the season: Team Joe yard signs. As we enter the final campaign stretch towards November, this is one way we are finding new creative and innovative ways to meet voters where they are and bring our supporters together,” Tom added.
“This is just the start of how we plan to engage players ahead of November as we’re already looking forward to rolling out more digital swag, voter education tools, and organizing efforts on Animal Crossing and other platforms.”