Amazon will discontinue its Prime Now delivery app and website to integrate the feature onto its main platform, the company said Friday.
Users will be able to get the same service from Prime Now, with deliveries of certain goods and groceries within hours, on the regular Amazon site once the separate app is shut down later this year, Amazon’s vice president of grocery, Stephanie Landry, said in a blog post.
The e-commerce giant first debuted Prime Now in 2014.
“To make this experience even more seamless for customers, we are moving the experience from a separate Prime Now app onto the Amazon app and website so customers can shop all Amazon has to offer from one convenient location,” Landry said.
The two-hour delivery from Amazon Fresh and Whole Foods Market have already been available in the U.S. on Amazon since 2019, and the Prime Now app has been retired in India, Japan and Singapore, according to the company.
Third-party partners and local stores will be moved to the Amazon platform before the Prime Now app and website are retired globally, Landry said.