Groovle allows people to customize their Internet homepage
with images of favorite celebrities, sports teams, political figures or more
personal images of friends and families. The name is a play on the word “groovy.”

The company’s web site notes that Groovle.com is not owned,
operated, sponsored or endorsed by Google.

Google argued that the domain name groovle.com was “nearly
identical or confusingly similar” to Google. It noted that Groovle is only two
letters different from Google, and also complained that Groovle was using a
website layout that mimics Google’s search homepage.

It said Groovle was clearly using the Google trademark to
attract internet users to is own site for commercial gain.



Google has repeatedly sought to protect its trademark. The case
against Groovle is its 65th, and only the second time it was unsuccessful,
according to the National Arbitration Forum website. It also lost a complaint
against froogle.com.

The CBC noted in a report on the case that this is the second
time in two weeks a U.S. heavyweight has been defeated by a Canadian upstart.
The U.S. Federal Appeals Court last week upheld an injunction against
Microsoft, finding it had infringed on a patent held by a Toronto company.

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