Among the new content partners announced are Turner Broadcasting, which is working to make its most popular websites such as TBS, TNT and the Cartoon Network available for browsing on the TV. NBC Universal is also providing access to an application called CNBC Real-Time that allows users to track their stocks and receive news feeds directly on-screen. The premium cable network HBO has also agreed to make its original programming available on-demand for Google TV users.

Kenghe said Google has also been working with news sites and online content providers such as Pandora, the New York Times and blip.tv to optimize their content for the service. He also announced the creation of a new website on Google TV, which include a video previewing the site’s look and functionalities.