Top EU court rules web sites must have 'active consent' to store cookies

Top EU court rules web sites must have 'active consent' to store cookies

The top European Union court has determined that to store internet users' cookies, website operators need to receive "active consent." 

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The decision on Tuesday came in response to a disagreement between German company Planet49 and a German consumer group. 

The dispute was over the firm's use of an already marked checkbox to gain consent for cookie storage with its online games.

Judges ruled that a box that a user “must deselect to refuse his or her consent” is not sufficient to meet EU requirements for consent of cookie storage. They also determined that users must be told how long cookies will be stored and whether they can be accessed by third parties.

Cookies can be used to determine patterns of specific users and can be used to help create targeted advertising.