Zuckerberg pens reflection on challenge of past and future as Facebook CEO

Zuckerberg pens reflection on challenge of past and future as Facebook CEO
© Greg Nash

In a Facebook post Thursday, CEO and founder Mark ZuckerbergMark Elliot ZuckerbergFacebook takes down Trump campaign ads tying refugees to coronavirus Hillicon Valley: Productivity, fatigue, cybersecurity emerge as top concerns amid pandemic | Facebook critics launch alternative oversight board | Google to temporarily bar election ads after polls close Conservative groups seek to block Facebook election grants in four swing states: report MORE reflected on the past decade as well as discussing new features that the tech giant plans to roll out in 2020.

Zuckerberg wrote that he set new goals at the beginning of each year of the 2010s, though he admits that his life "was almost all about building the Facebook website." Now a husband and a father, Zuckerberg, 35, asserts that for the 2020s he wants to have "a longer term focus."

"Rather than having year-to-year challenges, I've tried to think about what I hope the world and my life will look in 2030 so I can make sure I'm focusing on those things," the billionaire noted.

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The remainder of the post is broken down into several sections that address some of the hot-button topics that have swirled around the company in recent years, including user privacy and content regulation.

Adding a component to Facebook that creates a more private platform for users is something that Zuckerberg has talked about before, and he reiterates it again in his post.

"This is one of the areas of innovation I'm most excited about," he said. "Our digital social environments will feel very different over the next 5+ years, re-emphasizing private interactions and helping us build the smaller communities we all need in our lives."

Additionally, the CEO discusses the potential for new computing platforms that utilize augmented reality and Facebook's dedication to being a platform that will allow small business access to "the same technology that previously only big companies have had."

Running parallel to Zuckerberg's personal post, Facebook announced Thursday that it wouldn't be making any major changes to its controversial political advertising policy ahead of this year's elections. The company has taken heat from Democratic lawmakers and advocacy groups for allowing politicians to run ads that contain false and misleading information.

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"Ultimately, we don’t think decisions about political ads should be made by private companies, which is why we are arguing for regulation that would apply across the industry," Facebook's director of product management, Rob Leathern, wrote in a blog post.

Zuckerberg echoed Leathern, saying, "There are a number of areas where I believe governments establishing clearer rules would be helpful, including around elections, harmful content, privacy, and data portability."

"I've called for new regulation in these areas and over the next decade I hope we get clearer rules for the internet."

He also mentions the company's new "Oversight Board," which will allow users to "appeal content decisions you disagree with to an independent board that will have the final decision in whether something is allowed," adding that "if this is successful, it could be a model for other online communities in the future."