Frontier Airlines is seeking to capitalize on internet buzz about a joke 2016 presidential named "Deez Nuts."
"Deez Fares Are Nuts," the company said in an online advertisement. "Get 50 percent Off with Promo Code: DEEZNUTS."
The ad is referencing paperwork that has been filed with the Federal Election Commission (FEC) by a 15-year-old Iowa resident for a candidate named "Deez Nuts."
The joke candidate became an internet sensation after a poll showed Deez Nuts would garner 9 percent support in a North Carolina in a hypothetical three-way matchup with Democratic presidential front-runner Hillary ClintonHillary Diane Rodham ClintonGOP political operatives indicted over illegal campaign contribution from Russian national in 2016 Clinton lawyer's indictment reveals 'bag of tricks' Attorney charged in Durham investigation pleads not guilty MORE and Republican leader Donald TrumpDonald TrumpUN meeting with US, France canceled over scheduling issue Trump sues NYT, Mary Trump over story on tax history McConnell, Shelby offer government funding bill without debt ceiling MORE.
Frontier is the latest discount airline to reference political events in its online advertising.
Ultra low-fare competitor Spirit Airlines famously offered a 9-9-9 sale named after former Republican presidential candidate's Herman Cain's ubiquitous tax plan during the 2012 election cycle. Spirit also offered its passengers an "Affordable Fare Act" with the kicker "if you like your low fare, you can keep your low fare" during the rollout of President Obama's controversial healthcare law in 2013.