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Boxer asks e-cig companies to pull TV ads

Boxer asks e-cig companies to pull TV ads
© File photo

Sen. Barbara BoxerBarbara Levy BoxerTrump administration halting imports of cotton, tomatoes from Uighur region of China Biden inaugural committee to refund former senator's donation due to foreign agent status Questions and answers about the Electoral College challenges MORE (D-Calif.) wants electronic cigarette manufacturers to pull their TV ads.

In a letter sent Wednesday, she asked the executives of five companies including NJOY, Lorillard Inc., Altria Groups Inc., LOGIC Technology and Reynolds America Inc. to refrain from advertising e-cigarettes on television to reduce youth exposure to the products.

“Many e-cigarette advertisements currently on air make clear companies are trying to target a wider audience than what many in your industry claim is the intended market: those who are looking to quit smoking,” her letter said. “For nearly 45 years, manufacturers of traditional cigarettes have agreed to a ban on television advertising. I merely ask that you restrict advertising of e-cigarettes in the same manner.”

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Boxer gave the companies 30 days to respond with a pledge to refrain from advertising e-cigarettes on television.

The Centers for Diseases Control and Prevention released data from a study on Thursday, which found that e-cigarette use had tripled among middle and high school students in the last year. Boxer called the report a “wake-up call.”

"If e-cigarette companies are serious about helping people quit smoking, they must stop targeting our kids with their products and pull their advertisements from television."