Study: Super Bowl spending down in 2017

Study: Super Bowl spending down in 2017
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Super Bowl fans will spend less watching the big game in 2017, according to a new survey from the National Retail Federation.

When the New England Patriots take on the Atlanta Falcons on Feb. 5, football fans will spend more than $14 billion, or about $75 per person, at Super Bowl parties. 

This is down from $82 per fan in 2016, according to the survey.


Still, more than 188 million Americans plans to watch the Super Bowl, which is roughly on par with last year’s viewership.

The Super Bowl often provides a boost to local retailers. According to the survey, 80 percent of fans plan to buy food and drinks for the big game, while another 11 percent will purchase football hats, shirts, jerseys and other team apparel.

The Super Bowl is popular not only for the game, but also because of the television commercials. NRF found that nearly 8 out of 10 fans watch the commercials for entertainment, but that only translates into sales with 10 percent of the fans.

The NRF surveyed 7,591 people for the study, which has a margin of error of 1.1 percentage points.