Interest group sues administration over 'distracting' billboards

Tracy said the standards “were meant to protect all citizens from the trespassing glow of digital billboards flashing commercial advertisements along high-speed roadways. Because the agency has ignored the [Highway Beautification Act] ... we are asking the court to tell FHWA to follow the law." 


Federal law states that illuminated commercial billboards that flash or change images intermittently are illegal, exempting those that provide public service information including time, date and weather information. The guidance released in 2007 allows billboards to contain images that change every 4 seconds to 10 seconds, according to the FHWA.

Although the agency’s ruling is lenient, it says it does not restrict states from imposing stricter guidelines for digital commercial billboards.

Scenic America is a nonprofit designed for “preserving and enhancing the visual character of America's communities and countryside,” according to its website.