Football fans will be discouraged from drinking “non-union” beers like Guinness and Heineken while they’re at Super Bowl parties.
During Sunday’s Super Bowl between the New England Patriots and Seattle Seahawks, labor groups are hoping to raise awareness about beer companies that are unionized and pay their employees good wages.
Labor 411’s list of approved beers for the Super Bowl includes companies like Stella Artois, which boasts strong union membership.
But Guinness, Heineken, Corona, Flying Dog, and many other beermakers did not make the list, said Robert Fulton, the editorial director of Labor 411.
"If you’re out making your choice between whether you want Stella or Heineken, for example, we would encourage Stella,” Fulton said.
The Super Bowl beer list includes more than 200 brews from around the country, such as Budweiser, Miller Light, Coors, Blue Moon, Pabst Blue Ribbon (PBR), and Shock Top. Fulton said he is focusing on promoting these beers on game day.
And rest assured Patriots fans, the Boston-owned beer Sam Adams is on the list of approved "union beers."
But the group hopes union supporters think twice before sipping on a cold Guinness.