Woman sues Facebook, Cambridge Analytica for misuse of personal data

Woman sues Facebook, Cambridge Analytica for misuse of personal data
© Getty Images

A Maryland woman has sued Facebook and Cambridge Analytica alleging improper use of her personal information to create ads during the 2016 presidential election.

In a lawsuit filed Wednesday, Lauren Price sued the companies over “the absolute disregard with which Defendants have chosen to treat Plaintiff’s Personal Information,” BuzzFeed reported.

Cambridge Analytica, a data firm used by President TrumpDonald John TrumpMarine unit in Florida reportedly pushing to hold annual ball at Trump property Giuliani clashes with CNN's Cuomo, calls him a 'sellout' and the 'enemy' Giuliani says 'of course' he asked Ukraine to look into Biden seconds after denying it MORE's campaign, reportedly collected data on nearly 50 million Facebook users and then used it for voter targeting.

ADVERTISEMENT

“Facebook, for its part, knew this improper data aggregation was occurring and failed to stop it,” according to a complaint filed in federal court in northern California.

Price is looking to pursue the class action lawsuit against the companies for “failing to protect the privacy of its consumers,” her attorney John Yanchunis told BuzzFeed News. 

“I find this reprehensible,” Yanchunis said. 

Former Cambridge Analytica researcher Aleksandr Kogan blew the whistle this week about the millions of records the U.K-based company pledged to delete but didn’t. 

In a statement on Wednesday, Facebook CEO Mark ZuckerbergMark Elliot ZuckerbergLeaders of House antitrust investigation to meet with Zuckerberg Trump, Zuckerberg hold 'constructive' meeting at White House On The Money: House votes to avert shutdown, fund government through November | Judge blocks California law requiring Trump tax returns | Senate panel approves three spending bills MORE acknowledged that the company “made mistakes” and pledged to make changes to the company’s data collection processes. 

Zuckerberg said they’ve opened an internal investigation but notably did not apologize for the scandal.

U.S. and U.K politicians are calling on Zuckerberg to publicly testify about what happened. 

Special counsel Robert MuellerRobert (Bob) Swan MuellerLewandowski says Mueller report was 'very clear' in proving 'there was no obstruction,' despite having 'never' read it Fox's Cavuto roasts Trump over criticism of network Mueller report fades from political conversation MORE is reportedly investigating the Trump campaign's links to the global data firm. 

Cambridge Analytica CEO Alexander Nix was suspended by the firm’s board of directors on Tuesday, pending a “full, independent investigation,” after a video surfaced of him discussing using bribes and prostitutes to sway political elections. 

Updated at 5:56 p.m.