Job Description

Title: Director of Communications

Location: Washington, DC

Summary Description: APG, a national professional association representing physician groups, is hiring a Director of Communications.  Located in Washington, DC, this position will have responsibility for the organization’s marketing, communications, and media initiatives.   This individual will have responsibility for designing and implementing the organization’s marketing strategies, including preparing advertising materials (including emails and brochures) for APG conferences and events, and serving as the primary contact between the association and any third-party marketing vendors.  The Director of Communications will also write, edit, and produce media, including press releases, statements, blog posts, and social media content, and a range of publications.  A successful candidate will also cultivate and nurture relationships with the press and will lead the organization in developing media strategies to support its federal advocacy objectives.  The Director of Communications will report to the Senior Vice President of Federal Affairs in Washington, DC and the Vice President of APG Conferences.

Responsibilities

  • Design, prepare, and distribute association electronic communications (press releases, member emails, e-newsletters);
  • Create timeline and implement APG marketing activities related to conferences, webinars, and committee meetings, including e-blasts, brochures, and other content;
  • Create and manage social media communications and marketing campaigns, including Twitter, Facebook and LinkedIn;
  • Participate in developing strategies and new tools for advertising APG meetings and events;
  • Maintain and regularly update APG website;
  • Cultivate relationships with health media outlets and reporters;
  • Nurture and grow APG press list;
  • Coordinate responses to incoming media inquiries;
  • Draft articles for Journal of America’s Physician Groups;
  • Use Google Analytics and other analytical tools to assess and improve APG marketing strategies;
  • Build and develop relationships with APG member media departments;
  • Lead the APG PR/Marketing committee;
  • Work with external graphic design, writing, and print vendors;
  • Staff APG Annual Meeting, Colloquium, and other meetings as needed;
  • Assist with new member recruitment activities as requested.

Skills

  • Exceptional writing, editing, and oral communication skills;
  • Creative self-starter who can work on multiple projects in a fast-paced office environment with minimal supervision;
  • Proven success in pitching media with an understanding of traditional and new media cycles and processes;
  • Experience working directly and effectively with media both on the record and background;
  • Detail-oriented;
  • Effective team player;
  • Demonstrated ability to understand health policy issues.
  • Proficiency and experience with Microsoft Office suite, website content management systems, basic HTML, social media (Facebook, Twitter, LinkedIn, HootSuite or similar social media dashboard), Photoshop, and analytics tools. Ability to swiftly learn and use customer relations management tools and association communications database technology.

 

Experience

Five to eight years’ experience serving in a communications and/or marketing position.  Knowledge of healthcare policy and politics preferred.   Knowledge of managed care and the delegated model with demonstrated ability to pitch that model of care.

Education

Bachelor’s degree required.  Advanced degree preferred.

Travel

Travel to APG meetings as needed but will be based in DC.

To Apply: 

To apply, please send a cover letter, three writing samples, and your resume to vrutledge@apg.org.