Position Announcement #121001 – Vice President, Communications


The Corporation for Public Broadcasting is a private, nonprofit corporation created to ensure universal access to non-commercial high-quality programming and telecommunications services. We invest in programs and services that are educational, innovative, locally relevant, and reflect America’s common values and cultural diversity. We encourage the development of programming that involves creative risks and that addresses the needs of unserved and underserved audiences, particularly children and minorities.


CPB is currently seeking to hire a Vice President, Communications. This position reports directly to the Executive Vice President and Chief Operating Officer, working closely with the Senior Vice President for Government Affairs.


General Description:

Working closely with CPB’s executive leadership, CPB’s Vice President, Communications is responsible for the development and implementation of a proactive and multi-faceted communications strategy and messaging to advance awareness of public media and its value to American society. The position provides oversight of CPB communications programs, media activities and events; and provides communications counsel to senior management and the Board of Directors.


Specific Duties:

Works closely with CEO, COO, and the SVP, government affairs, as well as the SVPs for television, radio, education and journalism content, in addition to other senior executives as appropriate to develop communications strategies to support organizational goals and objectives.

Works closely with CEO, COO, senior executives to develop messaging in support of the organization’s strategic priorities, initiatives and projects.

Develops and implements overall CPB media relations plan for media outreach, events, initiatives and projects.

Identifies opportunities to support organizational initiatives and utilize various media tools and platforms to proactively strengthen and build awareness of CPB and the public media.

Builds and fosters working relationships with various constituencies of importance   including media, relevant national and local organizations, and community members as appropriate, as well as leaders and counterparts in the public media system.

Manages day-to-day communications staff and activities in support of CPB’s efforts.

Drafts communications materials for CPB’s President and CEO and other CPB senior executives.

Responds to media requests for information and facilitates media interviews for the organization, coordinating with relevant executives and staff, as necessary.

Ensures that senior executives are prepared for media-related activities and other public relations events as appropriate.

Builds and fosters collaborative relationships with executives at CPB, and in the public media system, to stay abreast of significant public media initiatives, content and services in order to carry out the CPB communications strategy.

Required Qualifications:

Bachelor’s degree.

Ten years of experience in journalism and/or public relations, with on-the-record experience in print, radio and/or television communications connected to government affairs or issue advocacy.

Outstanding oral and written communication skills, including the ability to write speeches, talking points, briefing papers, press releases, op-eds, eNewsletters, creative posts for social media platforms, and make effective presentations.

Excellent proofreading/editing skills and attention to detail.

Proficiency with social media tools and platforms.

A high level of professional executive presence and decisiveness when interacting with key leadership, decision-makers, and stakeholders.

Demonstrated leadership skills, including the ability to establish credibility, demonstrate good judgement, critical thinking, and problem analysis/resolution, particularly with regard to articulating a vision, and creating, implementing, and executing strategies, planning, and processes for achieving successful results.

Strong personnel management skills that include the ability to attract, hire, train, motivate, and retain talent. The ability to lead others and achieve results in a team-oriented environment, while fostering a diverse, equitable and inclusive culture. 

Strong organization skills, attention to detail, sensitivity to time management and deadlines.

Demonstrated ability to work independently as well as in a team environment, including the ability to mentor others.

Proven ability to multi-task in a fast-paced, deadline-driven business environment. Effective time management and prioritization skills to follow assignments through to completion, with a results-based focus.

Some travel required, as appropriate.


Desired Qualifications:

Crisis communications experience.

Experience with graphic art design, video editing, and photography.

Familiarity with and commitment to public media’s mission and knowledge of its services and policy issues.

To Apply: 

For more information about CPB, our programs, and our mission, please visit our website at

www.cpb.org. Please submit your cover letter, resume, and salary history to


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The Corporation for Public Broadcasting has a commitment to the principle of diversity. In that spirit, we welcome applications from all qualified individuals without regard to race, religion, creed, color, gender, sexual orientation, age, disability, marital status, veteran status, national origin, or status with regard to public assistance.