Position Title: Media Relations Director 

Position Location: Brooklyn, NY or Washington, DC preferred, remote within the United States possible for the right candidate

The Center for Popular Democracy/CPD Action is seeking a Media Relations Director. 

About CPD + CPDA 

The Center for Popular Democracy and CPD Action (together, CPD/A) work to promote equity, opportunity, and a dynamic democracy in partnership with innovative base-building organizations, organizing networks and alliances, and progressive unions across the country. We work with nearly 50 affiliates in over 30 states and Puerto Rico to build the strength and capacity of democratic organizations that envision and advance a pro-worker, pro-immigrant, racial and economic justice agenda. We are a rapidly-expanding, changing organization that partners with organizations across the country to build political power and win tangible victories that improve the lives of low-wage workers, immigrants, and communities of color.

About the Position: 

The Communications Department at CPD/A is an integral part of our vision to build political power and win tangible victories that improve the lives of low-wage workers, immigrants, and communities of color. As we grow our team, the Communications department will ignite our base into action, strengthen our collective capacity for social change, and tell the story of our work, our affiliates, and our vision for the world as it could be. 

The Media Relations Director will drive media strategy and oversee a growing media relations team of 3-5 people that will earn strong, regular, and breakthrough coverage for CPD/A, its work, leadership, and affiliates. We are looking for someone with a love of journalism, news, and storytelling. The ideal candidate will have experience managing staff, directing strategy, building reporter relationships, and ensuring regular coverage for a variety of issues and campaigns. The Media Relations Director will be able to work collaboratively with colleagues as well as work independently to drive work to completion. 

We estimate that people serving in a role with this level of seniority will come to CPD/A with about 12-15 years of relevant experience, but our review of candidates for this role will focus on whether they can fill the needs of the position, not just years of experience.

The Media Relations Director will report to the Chief of Communications and will supervise a team of 3-5 and related consultants and vendors. 

Primary Responsibilities

The Media Relations Director will:

  • Oversee media relations strategy and implementation for the organization, from rapid-response moments to long-term narratives;
  • Help hire, manage, and retain a 3-5 person media relations team, creating a positive, inspiring environment in which team members can learn, grow, receive regular feedback, and thrive in their roles; 
  • Coordinate and collaborate with colleagues across the organization and network to develop effective storylines and pitches for media outlets for political and issue campaigns, events and direct actions, policy proposals and advocacy, thought-leadership, and local grassroots organizing; 
  • Supervise the creation and management of systems and strategies to effectively respond to media requests, prepare spokespeople, develop media relationships, coordinate media interactions, track and summarize media hits, and develop and maintain media lists;  
  • Build and maintain a culture of radical empathy, collaboration, and learning in our growing communications team. 

The Ideal Candidate Will Have:

  • Demonstrated success driving media relations strategies to get coverage in print, radio, television, and podcasts (including pitching and landing stories) as well as overall experience in communications, social justice, politics, journalism, and/or Capitol Hill; 
  • 2+ years of experience managing direct reports and/or teams to success, including a knack for team building and a practice of learning around management
  • Demonstrated written and verbal communication skills, showing ability to communicate complex ideas to a variety of audiences;
  • Great relationships with political, social justice, and/or constituency press across radio, print, tv, and/or podcasts and a love for building new relationships;
  • Demonstrated organizational and project management skills;
  • A demonstrated commitment to social, racial, and economic justice and a deep understanding of challenges facing low-wage workers, immigrant communities, communities of color, disabled people, LGBTQ+ folks, and people at the intersections of the above communities;
  • Ability to travel occasionally when it is safe to do so.

We’d like it if you also have 2-3 of the following:

  • Ability to develop talking points, pitch, train, read, write, and/or edit copy in Spanish;
  • Deep relationships with Black, Latinx, Indigenous, and other-constituency-specific press;
  • Experience using media tracking tools and databases such as Muck Rack, Cision, Critical Mention, TV Eyes, and/or Meltwater;
  • Direct action media planning and management experience;
  • Opinion writing and editing experience;
  • Journalism experience;
  • Media training experience.

Salary and Benefits: 

CPD/A is a unionized workplace. This is a supervisory position, not included in our bargaining unit. Salary will be determined according to a salary scale which takes into account years’ experience, location, job category, and other factors, but is expected to be $105,000-$120,000.

We have a generous benefits package, including health insurance, dental insurance, vision insurance, 15 vacation days your first year, 10 sick days per year, 13 paid holidays per year, and contributions to individuals’ 401K plans.

CPD/A is an Equal Employment Opportunity employer and actively recruits people of color, women, individuals with disabilities, and members of the LGBTIQAA+ community.

To Apply: 

Application Process:

Applications preferred by November 19. Applicants can expect to participate in 2 rounds of interviews and complete an exercise. Please submit your application materials through the application portal.

Application link here.