Romney Spanish-language ad hits Obama for broken 'promises'

The ad, titled “Ya No Más,” opens with a clip or President Obama telling voters “Yes, we can” at a boisterous 2008 campaign rally.

The ad then showcases seven Latino voters who share their disappointment with Obama’s policies.


“I voted for Obama four years ago. I believed in what he said,” says one voter, identified as Gustavo Pinto.

Another, Sandra Mora, adds, “He tells us a lot of nice things, then forgets about us.”

“Obama has no idea what we are going through,” says Lilly Lopez, while Roberto Serna adds “He looks like a nice guy, but that doesn’t get us jobs.”

“Promises and promises and nothing,” says Aline Fernandez of Obama’s tenure.

The ad concludes with voter Olga Rodriguez saying “I will not give Mr. Obama four more years.”

The Romney campaign has not said how much money will be spent on the ad or in which states it will air. 

The ad comes on the heels of Friday’s disappointing jobs report which showed the economy adding only 96,000 jobs. The unemployment rate dropped to 8.1 percent from 8.3, but only because more people gave up looking for jobs.

The weak jobs figures threaten to undercut Obama’s bounce in the polls after his Thursday acceptance speech at the Democratic National Convention in Charlotte, N.C.

On Friday, Obama said that while the economy had added jobs since he took office, he knew the latest report was “not good enough.” 

“We need to come out of this crisis stronger than when we went in. And there's a lot more that we can do," he said at a campaign event in Portsmouth, N.H.

Romney and Republicans quickly jumped on the weak numbers, with the GOP nominee saying of Obama’s speech, “If last night was the party, this morning is the hangover.”

“For every net new job created, nearly four Americans gave up looking for work entirely. This is more of the same for middle class families who are suffering through the worst economic recovery since the Great Depression,” said Romney.

But even with the sour economic news, Romney will have a tough challenge winning Hispanic voters. Polls show Obama with a decisive edge among the fast-growing demographic, boosted by his popular decision to halt deportations of some young illegal immigrants. 

An NBC News/Wall Street Journal/Telemundo pol in July said Obama had 67 percent support among Latinos to Romney’s 23.

Romney’s campaign, though, has said they aim to win 38 percent of the Hispanic vote to defeat Obama, rise from the party’s figure in 2008.

That year, then-GOP nominee Sen. John McCain (Ariz.) won 31 percent of the Latino vote and in 2004, President George W. Bush won 40 percent in his reelection bid. 

Both parties though have made a strong effort to win over Latino voters, who hold sway in many swing states.

San Antonio Mayor Julián Castro delivered the Democratic keynote address on Tuesday, the first Hispanic to do so.

On the Republican side, Tea Party favorite Sen. Marco Rubio (Fla.) spoke before Mitt Romney on the last night of the GOP convention in Tampa.