New Romney TV ads refocus attack on Obama economy

Mitt Romney is releasing a pair of television ads Monday, renewing his attack on President Obama's economic record and outlining his own plan "for a stronger middle class," which has become a cornerstone of his campaign stops and appearances.

The first ad, a positive spot, features Romney speaking directly to the camera and outlining the five tenets of his economic plan: including trade reform, a balanced budget, cutting the deficit, reducing spending and aiding small businesses.


"We put those in place, we’ll add 12 million new jobs in four years," Romney says as over footage of machinery at work and a woman putting up an "open" sign outside a small business.

The Romney campaign did not say what states the ads would air in or the size of the ad buy.

The second ad attacks President Obama for falling median household income during his term.

The ad returns to a warehouse motif that debuted in a Romney ad attacking the president's China policy released last week. As with the previous commercial, stacks of warehouse boxes are used as bar graphs to illustrate a point about the economy. In this case, as boxes disappear from one column, it is revealed that median household income has decreased, while boxes added to a separate stack represent the growing national debt.

“We have a moral responsibility not to spend more than we take in," Romney says. "We can’t keep buying and spending and passing on debts to our kids. And I’ll stop it.”

President Obama's face is then transposed over the cardboard boxes as a narrator attacks his economic record.

“Barack Obama: more spending, more debt, failing American families," the narrator says.

According to the Romney campaign, both the presidential candidate and running mate Paul Ryan are expected to hammer Obama on the national debt during their campaign appearances tomorrow.

In a statement Monday, the Obama campaign said Romney's "tax plan would either raise taxes on the middle class by reducing tax deductions like those for mortgage interest and charitable donations, or explode the deficit."

“The American people have no reason to believe Mitt Romney would reduce the deficit or strengthen the middle class – it’s not what he did as governor and it’s not what he’s proposing to do as president," said Obama spokesman Danny Kanner.

Romney is expected to speak at the U.S. Hispanic Chamber of Commerce in Los Angeles, where the GOP nominee will say that under the Obama economy, “the Hispanic community has been particularly hard hit.”

—This post was updated at 10:50 a.m.