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Clinton, Bush build vast email networks

Democratic presidential front-runner Hillary Clinton and Republican White House hopeful Jeb Bush have launched aggressive efforts to collect email addresses in their respective parties, a strategy that could prove invaluable on the 2016 campaign trail.

According to marketing strategist Jordan Cohen, email tops other social networking sites in terms of reaching out to potential voters.

{mosads}”Email has proven to be the number one channel,” Cohen says.

Cohen, the chief marketing officer for Fluent, a company specializing in email acquisitions, says technology allowing campaigns to identify “custom audiences” is opening a new avenue for campaigns to target specific segments of the population. A campaign can simply upload the email addresses they’ve collected and share them with advertisement networks, which then use Facebook to identify certain people to send a campaign ad based on their profile.

Unlike his competition, leading Republican candidate Donald Trump doesn’t have an email address list, a move Cohen advises against.

To hear Cohen’s advice to Trump, and more details on how many emails Clinton and Bush have gathered, keep watching the video above. 


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