HHS targets young consumers with ObamaCare video competition

It has also partnered with the comedy website Funny or Die, along with a host of celebrity spokespeople, and the department unsuccessfully pursued a partnership with the NFL.

Young Invincibles, a pro-ObamaCare group aimed specifically at young people, is also pursuing its own outreach and education efforts ahead of Oct. 1, when new insurance marketplaces are set to open in each state.

"The Millennial generation has always been a creative generation, which is why we are so pleased to partner with HHS in launching the Healthy Young America video contest. Educating millions of young people about the changes coming this year is vital to helping them achieve economic security,” Aaron Smith, co-founder and executive director of Young Invincibles, said in a statement.